Author Archives: kwelliot

Should Google News be your priority?

Posted on January 7, 2011 by kwelliot

Many people believe that Google News is the end-all and be-all of their content marketing strategy. After all, why not they own somewhere around 85% of the Search Engine Market Share and being included in Google News does lead to … Continue reading →

Posted in Custom Content, Internet Marketing, SEO | Leave a comment

Let your leads nurture themselves through media

Posted on November 29, 2010 by kwelliot

Remember in college when you got that C- in some obscure history class? Remember when your parents asked you about it you said you had a different learning style then the teacher? For some reason this made all the sense … Continue reading →

Posted in Internet Marketing, SEM, SEO, Website Optimization | Leave a comment

What calls your traffic to action?

Posted on November 24, 2010 by kwelliot

We often have a few main concerns when it comes to how our website is performing. Obviously, we want to engage traffic and nurture them into a quality lead. We also measure conversion, which is a great way to measure … Continue reading →

Posted in Internet Marketing, Website Optimization | 1 Comment

What can Christmas shopping teach you about your Website’s Navigation Structure

Posted on November 23, 2010 by kwelliot

Getting and holding the traffic is one thing. Being organized enough to guide visitors through your web page and getting them to take action is a whole different ball game. All of the visitors are going to be reacting to … Continue reading →

Posted in Internet Marketing, Website Optimization | Leave a comment

Is your website an old leaky bucket? Or a well-tuned marketing machine?

Posted on November 21, 2010 by kwelliot

The most important part of having a website is figuring out where the traffic you’re going to fight so hard for will start and end. Obviously, it’s going to start with the most authoritative landing page on your domain, your … Continue reading →

Posted in Internet Marketing, Website Optimization | Leave a comment

Website Optimization Does Not Stop with SEO

Posted on November 20, 2010 by kwelliot

Search engines have become a day-to-day obsession for the internet community. In a world that has been overrun with phrases that start with “Google,” we spend all of our time trying to impress the infamous Google Bot’s. While they own … Continue reading →

Posted in Custom Content, Internet Marketing, SEM, SEO, Website Optimization | Leave a comment