Search engines have become a day-to-day obsession for the internet community. In a world that has been overrun with phrases that start with “Google,” we spend all of our time trying to impress the infamous Google Bot’s. While they own an 86% share of the search industry why not? A majority of our keyword research is based around Search Volumes and Competition, there’s a metaphorical gold rush to the top of the first page. We run around like the knights from Monte Python and the Holy Grail, convinced we’re hot on the trail.
When we get there, when we reach that Holy Grail, what now? We brag to our friends on Twitter that we’re at the top of the page? Is this why we did it? No of course not, we did it to make money, this is America after all. However, it may in fact be the American way of life to focus on getting somewhere without thinking about what you’re going to do when you get there. So let me ask you this, are you taking advantage of all of that hard earned traffic? If I had to put money on it I’d say a majority of websites in the internet community are not.
Welcome to my blog! This is a problem I’ve seen with 100’s of companies. I’ll be blogging about common mistakes and ways to correct those mistakes to turn your brochure website into an Internet Marketing Ninja!
–Kevin W. Elliot
Internet Marketing Ninja 