About the Author: Kevin W. Elliot

 

Why I Blog:

I currently work for a Custom Content Marketing Agency out of Boston, MA. Recently, I’ve realized a common disconnect between certain companies and where they focus their marketing efforts.  SEO, SEM, Content Marketing, Internet Marketing and Inbound Marketing are all extremely important, yet some are often overlooked. We create websites to increase revenue in a variety of ways, my goal is to help everyone stop overanalyzing their campaigns and bring a bit of old school marketing back into the picture.

Where’d I come from?

I’m a New England boy through and through. A  Graduate of Tabor Academy and the University of Massachusetts – Amherst, I never found a reason to leave. I travel for my company about 30-40% of the time and I’ve seen my fill of the road. Still nothing has come close to Boston, the South Shore Beaches, Cape Cod and the Islands. After all, where else can you be on the Beach in September and snowboarding by the end of October? Not to mention the Seafood.

My father has been CEO of a few software companies around New England, often referred to by friends as the Business Ninja, he’s been a huge inspiration for the blog. Our conversations time and time again spearhead ideas that are a complete product of New School and Old School marketing minds.

Thanks for visiting,

Kevin W. Elliot